MX Player Desktop / Mobile

Redesign the UI and redefine the User Experience on Desktop and Mobile web
Improving the friction points for users - in terms of web performance on their browser and improving the redundant flows
Upgrade the tech stack while revamping the design to improve the user experience and web performance
Users will get a better experience - in terms of the visual elements, navigation and watching experience, with decreased latency and friction

Service

Mobile, Web

Client

MXPlayer

Year

Project:

2021-22

I have done with
MX Player Media & Entertainment, Times Group. mxplayer.in

MY ROLE:

I worked as a Lead UX designer, doing research, competitive analysis and producing high-fidelity prototypes for both mobile and websites.

PROCESS:

Before starting with the interviews we created a research plan with the key steps to insure that everyone in the team is familiar with the project’s timeline, goals, and scope.

This plan had Research Activities, Plan to recruit users and questions (for all tabs) we’ll ask in interviews.

Objectives of the Research Plan

Understand the end-to-end journey of how and why users
choose the MX Player app
Uncover users thought processes and prior experiences of
using the app
Discover the different app’s users use, and how they feel
about each app
Learn about any pain points users are encountering during their process, and what improvements they might make

TOOLS:

Adobe XD, Miro,

TEAM:

Product Head: Nitin Pakhare, Lead UX Designer: Bhushan Shimpi
UI Designer: Ankit Chauhan

We ran a House-Ad on the MX Player app (across each tab) for users to register themselves for taking part in the the User Study.

We promised each participant who completes the interview to get ₹500 cash-coupon.

148 Users Responded
in 4 hours

What is your name? | आपका नाम क्या हे?
Enter your Email ID. | कृपया हमें अपनी ईमेल आईडी बताएं
What is the age group you belong to? | आप किस आयु वर्ग के हैं?
What gender do you identify as? | आपका क्या लिंग है?
Which city/village you live in? | आप किस शहर / गाँव में रहते हैं?
Enter your Phone Number. | कृपया अपना फोन नंबर डालें ।
Which tab do you use on MX Player the most? | MX Player पर आप सबसे ज्यादा क्या इस्तेमाल करते हैं?
Which tab do you use on MX Player the most? | MX Player पर आप सबसे ज्यादा क्या इस्तेमाल करते हैं?
Which is your mobile device? | आपका मोबाइल किस कंपनी का है
Do you agree to be part of the interview? | क्या आप हमें कॉल पर अपने समय के 20 मिनट देने के लिए सहमत हैं?
What is your preferred mode of Interview? | आप इस कॉल को कैसे करना चाहेंगे?
What is your preferred days of the week for Interview? | Call के लिए सप्ताह के आपके पसंदीदा दिन कोन से हैं?
What is your preferred time? | आपका पसंदीदा समय क्या है?